It was only a matter of time before the majority of our business referrals were from social media. We are so delighted to know that our reach is growing. We feel fortunate to be open and operating during these uncertain coronavirus times, and really want to thank every follower, every tag, every comment. We cannot thank you all enough for the support.
Thank You for the Support
We had the best time running our first every Miss CosiG ambassador search through instagram. Thanks to all who entered, you were all amazing. As promised, this blog will give you some information on our selection process etc.
What We Look for in a Brand Ambassador
A brand ambassador should be someone who aligns with the brand values and offers growth to the brand. Our brand is all about young, healthy, happy, humble girls and teens. Someone who is already a customer of the brand is another key element, this shows that they have an honest like for the brand, which is preferred.
How the Selection Process Worked
In our situation this was at least 95% of our entries. So where to from there?.. We looked into things like Instagram followers and the potential growth and reach from each account. Instagram feeds - were accounts age appropriate and tasteful. Followers - did the account have distasteful followers. Sometimes less is more in this situation.
Why Followers Matter
I think it is important to talk about followers. Having a public account to sell yourself doesn't mean you shouldn't monitor the followers you receive. Sadly there are a lot of followers out there who you don't want to attract the attention of.
Supporting Each Other Matters
We also value supporting each other. We were really impressed by some of the dancers who reached out to follow other girls and offer support and create new friendships, because that is what it is all about.
Advice for Future Brand Ambassadors
At the end of the day, someone will always be looking for something a little special in their ambassador. Sell yourself through your videos and photos. Don't be afraid to show your quirkiness, talents etc. If you are interested in representing brands you should clean up your followers, think twice about all posts and their appropriateness, conduct yourself with kindness, online and offline. Being kind and networking in your industry is important. Who better to make friends with than dancers from all over the world who love the same things as you. Our advice when you go back to competitions - Don't do them to win, do them to make new friends and grow as a performer and person.
Keep Being You
Keep being YOU.
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FAQs
What was the Miss CosiG ambassador search?
It was CosiG's first ambassador search run through Instagram.
Why did CosiG run the ambassador search?
The blog explains that social media had become a major source of business referrals, and the ambassador search was part of that growing reach.
What qualities does CosiG look for in a brand ambassador?
CosiG looks for someone who aligns with the brand values and offers growth to the brand. The brand describes these values as being centred around young, healthy, happy, and humble girls and teens.
Was being an existing customer important?
Yes. The article says that someone who is already a customer of the brand is preferred because it shows an honest like for the brand.
How were applicants considered during the selection process?
The article says the selection process included looking at Instagram followers, potential growth and reach from each account, whether feeds were age appropriate and tasteful, and whether accounts had distasteful followers.
What advice was given to girls interested in representing brands?
The advice included selling yourself through videos and photos, showing your personality and talents, cleaning up your followers, thinking carefully about posts and their appropriateness, and conducting yourself with kindness both online and offline.
